THE LEADERSHIP CLUB DESIGNED TO CREATE A BETTER YOU
Learn from some of the most celebrated individuals in the world, surrounded by an exclusive community of business leaders and high-achievers.









BE THE STANDARD COMBINES THE ELITE ASPECTS OF SPORT AND BUSINESS TO FOCUS ON YOU AS AN INDIVIDUAL.
Be The Standard is a leadership development group of like-minded individuals, designed to promote and support personal reflection, self-awareness, growth and development.
The group was formed out of the realisation that sports organisations have the very best support systems that exist, compared to business leaders who are often left to navigate high-pressure environments alone.
To bridge that gap, we provide our members with access to an elite network of business leaders, along with guidance on nutrition, stress management, and development techniques to enhance personal and professional growth. Members also have the chance to meet, learn from and connect with renowned individuals such as Gary Neville, Karren Brady, David Haye, Sir AP McCoy and Eddie Hearn.
MEMBERSHIP AT A GLANCE
- Renowned speakers from the worlds of business and sport
- Specialist advice and techniques from experts in their field
- A supportive business owner community facing the same challenges you do
- Exclusive access to member-only events, including life-changing annual retreats
- VIP Access: Be The Standard WhatsApp
IF YOU'RE THE SMARTEST PERSON IN THE ROOM,YOU NEED TO CHANGE ROOMS
Our Be the Standard room, in numbers…
Membership includes
join us at an upcoming event
meet our members















How Be the Standard has changed lives...
LIKE-MINDED BUSINESS PEOPLE
Jessica Hampson
OWNER & FOUNDER CEL SOLICITORS
Renewed Focus
Matt Jones
CEO & FOUNDER OF ROXY LEISURE
SPEAKERS
POWERED BY S13DULO – THE UNION OF THE ELITE PRACTICES FROM THE WORLDS OF BUSINESS & SPORT
Be the Standard is created by the needs of every business owner, and turned into a reality by Paul Cheetham-Karcz and Kevin Sinfield CBE.




