4 days.
12 high‑impact elite speaker sessions.
1 exclusive high performAnce community.
Learn from some of the most celebrated individuals in the world over four months, surrounded by an exclusive community of business leaders and high-achievers.
Places available
LIVE EVENT SERIES
• Sept – Dec ’26
• £5,000 + VAT
• Places limited
Stop managing. Start leading.
Being a leader today isn’t just about managing teams or hitting targets — it’s about creating momentum, building belief, and raising expectations so others follow your example.
The truth is, the skills that drive lasting success aren’t confined to the boardroom. From elite athletes to world-class entrepreneurs, the highest performers share the same foundations: resilience, clarity, culture, and mindset.
Yet too many leaders are caught in the cycle of reacting — firefighting problems instead of setting the agenda.
The Be The Standard Leadership Mastery Series is your chance to step out of that cycle.
Across four immersive days and twelve high-impact sessions, you’ll gain rare access to the methods, mindsets, and habits of leaders who have achieved excellence at the very highest level.
You’ll take part in practical workshops, join exclusive Business Surgery sessions, and hear directly from speakers who’ve coached championship-winning teams, built thriving organisations, and led under intense pressure.
From shaping high-performance cultures and mastering communication, to developing resilience and unlocking self-belief, every session is designed to give you strategies you can apply immediately.
If you’re ready to raise your game — and set the standard for those around you — this is your invitation.
WHEN AND WHERE
- The Regency Club, 62-66 Deansgate, Manchester, M3 2EN
- DAY 1: 15th Sept '26, 9am - 4pm
- DAY 2: 20th Oct '26, 9am - 4pm
- DAY 3: 24th Nov '26, 9am - 4pm
- DAY 4: 15th Dec '26, 9am - 4pm
- INVESTMENT: £5,000+VAT
Hosted by Jacey Normand
Few people understand the art of effective leadership communication like Jacey Normand.
Jacey is an established television broadcaster and presenter with 20 years experience on screen for BBC Television.
Jacey’s career has seen her as face of numerous prime time news and current affairs shows, as working as a consultant focussed on supercharging communication skills through public speaking and on screen media skills.
Today, Jacey brings that experience to Be the Standard as the host of the Leadership Mastery Series.
- Be the Standard Leadership Mastery Series
Book your place...
Reserve your place now to learn FROM...
- Shaa Wasmund MBE, digital entrepreneur and founder of Smarta
- Jacey Normand, former BBC presenter and leadership communication expert
- Chris Wray, the Posture Coach
- Kevin Sinfield CBE and Jamie Jones-Buchanan MBE, rugby league legends
- Nick Leeson, Former trader whose fraudulent trades contributed to the 1995 Barings Bank crash
- The Speakmans, TV psychologists and phobia experts
- Linford Christie OBE, Olympic sprinting legend
- The other Mastery Series delegates, in our business surgeries
The experience: 4 days, 12 sessions, 4 months.
Resilience after failure
Nick Leeson
- PLUS exclusive book signing
Nick Leeson is the former derivatives trader who caused the 1995 collapse of Barings Bank, Britain’s oldest merchant bank, after racking up £827 million ($1.4 billion) in losses via unauthorised speculative trades in Singapore. He was sentenced to six years in prison, and has since rebuilt his life. This is a rare insight in dealing and bouncing back from catastrophes.
Find the answers to your everyday questions
The Business Surgery
Developing and leading great teams
Kevin Sinfield CBE and Jamie Jones-Buchanan MBE
Having won numerous Rugby League, and Rugby Union honours – not to mention raising tens of millions of pounds for Motor Neurones Disease – Kevin & Jamie lead a session on personality traits and what is needed to create a winning culture in a team that wins consistently over the long term. A practical and theoretical session.
Improving skills and confidence when presenting
Jacey Normand
BBC’s Jacey Normand will provide valuable insights into presenting, whether that be online, in small meeting rooms or larger public speaking environments. The practical part of the session will allow you to get personal feedback and tips on how to improve your communication skills.
Ensuring long, healthy living
Chris Wray 'The Posture Coach'
Good posture is vital for aligning bones and joints, reducing wear and tear, and preventsing back, neck and shoulder pain in later life. Proper alignment improves breathing capacity, enhances circulation, aids digestion, and boosts confidence. It also maximizes energy efficiency, better sleep, and supports better physical performance. Join the Posture Coach, Chris Wray, for this often underrated, and yet crucial, area of high performance.
From dealing with setbacks, to being on top
Linford Christie OBE
Join Olympic Gold Medalist Linford Christie as he talks us through his career, including the setbacks along the way, revealing what it takes both physically and mentally, in order to win at the very top.
The importance of personal brand
Shaa Wasmund MBE
Join Shaa, famous for working closely with Boxing legend Chris Eubank Senior in his heyday, amongst many other high profile individuals. Shaa will deliver a session on how to leverage personal brand for leadership, better relationships and overall business opportunities.
Find the answers to your everyday questions
The Business Surgery
TBC
Speaker to be announced...
More details coming soon.
Coping with fear, phobias and trauma
The Speakmans
An entertaining session delivered by ITV residents psychologists, The Speakmans. This will be both an insight and a practical session, which goes into what causes anxieties, behavioural patterns, imposter syndrome and phobias – as well as how to recalibrate your brain for more positive outcomes.
Find the answers to your everyday questions in the
Business Surgery
TBC
Speaker to be announced...
More details coming soon.
What's in a Be the Standard Day?
Our guests for the day arrive, meet each other over a coffee and prepare for the day.
Selected by you for a tailored choice based on your preferences or dietary requirements.
The first of our day's speaker sessions, giving you direct access to a celebrated individual from the worlds of business and sport.
A chance for guests to digest the morning's activities.
Split into small groups led by a host. Share your business or life issues confidentially—what's discussed in these surgeries, stays there.
Also selected by you, served with fresh selection of energy juices. Full of nutrition and essential vitamins and proteins to give you a boost ready for the second half of the day.
Our second speaker of the day, again giving you direct access to the knowledge of the elite, often with an opportunity for one-on-one time with our speaker and a signed book.
Guests reflect amongst themselves on which elements of the day they can apply to make a positive impact on their lives.
IF YOU'RE THE SMARTEST PERSON IN THE ROOM,YOU NEED TO CHANGE ROOMS
Our Be the Standard rooms, in numbers…
