4 months, 12 sessions, 1 leadership mastery series
ABOUT THE BE THE STANDARD live
LIVE





Be The Standard LIVE is a unique full-day experience, learning from some of the world’s best in sport and business, focusing on areas of nutrition, mental health, physical health, mindset and becoming the best version of yourself.
HOSTEDBY
Kevin Sinfield MBE
LEICESTER - TIGERS
Jamie Jones
Buchanan MBE - LEEDS RHINOS
Jacey Normand
BBC
Paul Cheetham-Karcz
SEDULO GROUP
OUR SPEAKERS
Growth strategies behind a billion pound business
PETER COWGILL
Former Executive Chairman of JD Sports
Eating, Training and having the mindset of a champion
JOSH WARRINGTON
Two-time IBF world featherweight champion
The Green & Black's Story
JO FAIRLEY
Co-founder of Green & Black's Chocolate
Challenging your limits
MIKE BATES
The Atlantic Grappler and former Royal Marines Commando
THE TIMELINE
8.00amArrive at Everyman Leeds
9.00amIntroduction with Jacey Normand
9.15amSpeaker one // JOSH WARRINGTON
10.45amProtein balls & health shots
11.00amSpeaker two // JO FAIRLEY
12.30pmHealthy boxed lunch
1.30pmSpeaker three // THE ATLANTIC GRAPPLER
3.00pmAfternoon break
3.15pmSpeaker four // PETER COWGILL
4.45pmWrap up with Paul Cheetham-Karcz, Kevin Sinfield and Jamie Jones-Buchanan
5.00pmFinish
upcoming EVENTS
join us for an event
Business Leadership Mastery Series 2026
15/09/2026 - 15/12/2026 \ 09:00 - 16:00
Sedulo Manchester, 62-66 Deansgate, Manchester, M3 2EN
testimonials
Success Stories
LIKE-MINDED BUSINESS PEOPLE
“I get the maximum out of being surrounded by like-minded business people who I can soundboard ideas and problems with. My biggest takeaway is how each industry – be that legal, to construction, to hair products – all share the same issues, hurdles, ups and downs. I look forward to each and every group and I’m truly grateful to everybody. I am a better version of myself because of Be The Standard.”
Jessica Hampson
OWNER & FOUNDER CEL SOLICITORS
Renewed Focus
“The more sessions I attend, the more I am realising my capabilities in business. It truly blows my mind the people I have met and learnt from so far including likeminded entrepreneurs, business leaders and sports stars. The calibre of guest speakers is remarkable. I would highly recommend joining the group if you have a desire to become the ‘best version of yourself’, a quote from one of the sports stars that I use regularly in my daily life now.”
Matt Jones
CEO & FOUNDER OF ROXY LEISURE

