4 months, 12 sessions, 1 leadership mastery series
Why become a member?
How do Virgin and Dyson keep their teams innovating every single day? How did Sir Alex Ferguson, Gary Neville, Steven Gerrard and Tracey Neville set the behaviours that generated some of the most successful teams in history? How did JD Sports, MyProtein and Matchroom scale to become global brands?
This is what Be The Standard members learn from the world’s best every month. What will you learn for your business?








THE PROBLEM
MOST LEADERS DON’T HAVE ACCESS TO THE LEVEL OF RESOURCE THAT AN ELITE PERFORMING ATHLETE DOES...
This has a major impact on an individual’s…
- Mental Wellbeing
- Management Skills
- Physical Health
- Social and Family Life
- Nutrition
THE SOLUTION
A SUPPORT PLATFORM THAT MIRRORS AN ELITE ATHLETE'S WITH WORLD CLASS INSIGHT, SPEAKERS AND MORE.
Be The Standard sessions address the primary business topics and pain points you face every week with the human-level topics that affect you every day.
We bring in industry experts, top-level speakers and a format aiming to mirror that of a high-performing athlete to create a blend of business and performance content and insights, allowing you to address the challenges you face in the office or at home.
INCLUDED IN A BE THE STANDARD MEMBERSHIP...
- Exclusive monthly self-development sessions, welcoming elite industry leaders from the world of business and sport.
- The ultimate travel experience and reflection time, through our bucket list Be The Standard annual retreats.
- Exclusive access to our unique Be The Standard: LIVE! experience
- One-on-one access to some of the most celebrated individuals in the world, giving you the opportunity to ask questions and learn from their unique success stories.
- A supportive community made up of like-minded high-performing business leaders, both from your city and across the UK.
- Exclusive member access to special events and perks through our members across the year.
- Access to the Be The Standard Whatsapp group, enabling the development and support to continue outside of the monthly sessions.
SMALLER GROUPS, BIGGER TRUST...
The biggest challenges in business are often the hardest for business owners to talk about.
This is why we cap our groups at 30 members to make sure that everyone gets to know every other person, giving you an instant network of trusted contacts to lean on during and outside of Be The Standard sessions.
Because of this trust, Be The Standard is able to encourage members to open up about the challenges that they face. Whether it’s the business surgeries during our monthly sessions – where members split into small groups led by a host – or the lasting relationships that are forged throughout the annual calendar, members are able to use Be The Standard as a confidential sounding board for their business or life issues.
Choose a level to suit you
ONE-OFF RETREAT
£2,750 per retreat
We travel to ‘bucket list’ locations to reflect, set goals and build lasting relationships. Retreats so far have included Iceland’s incredible Northern Lights, Krakow’s ultimate reflection experience at Auschwitz, and learning leadership skills built over generations in Athens.
MONTHLY MEMBERSHIP
£1,350 per month
Monthly group self-development sessions with one-on-one access to elite performers and leaders from business and sport, business surgeries to solve challenges in your organisations, and a support system for your personal reflection, self-awareness, growth and development.
How Be the Standard has changed lives...
LIKE-MINDED BUSINESS PEOPLE
Jessica Hampson
OWNER & FOUNDER CEL SOLICITORS
Renewed Focus
Matt Jones
CEO & FOUNDER OF ROXY LEISURE



