DATE & TIME:
24/09/2025 - 16/12/2025 09:00 - 16:00
4 days.
12 high‑impact elite speaker sessions.
1 exclusive high performAnce community.
Learn from some of the most celebrated individuals in the world over four months, surrounded by an exclusive community of business leaders and high-achievers.
•
•
Spaces full
LIVE EVENT SERIES
• Sept to Dec 2025
• £5,000 + VAT
• Places limited
Stop managing. Start leading.
Being a leader today isn’t just about managing teams or hitting targets — it’s about creating momentum, building belief, and raising expectations so others follow your example.
The truth is, the skills that drive lasting success aren’t confined to the boardroom. From elite athletes to world-class entrepreneurs, the highest performers share the same foundations: resilience, clarity, culture, and mindset.
Yet too many leaders are caught in the cycle of reacting — firefighting problems instead of setting the agenda.
The Be The Standard Leadership Mastery Series – presented by Kevin Sinfield CBE – is your chance to step out of that cycle.
Across four immersive days and twelve high-impact sessions, you’ll gain rare access to the methods, mindsets, and habits of leaders who have achieved excellence at the very highest level.
You’ll take part in practical workshops, join exclusive Business Surgery sessions, and hear directly from speakers who’ve coached championship-winning teams, built thriving organisations, and led under intense pressure.
From shaping high-performance cultures and mastering communication, to developing resilience and unlocking self-belief, every session is designed to give you strategies you can apply immediately.
If you’re ready to raise your game — and set the standard for those around you — this is your invitation.
WHEN AND WHERE
- The Regency Club, 62-66 Deansgate, Manchester, M3 2EN
- DAY 1: 24th September 2025, 9am - 4pm
- DAY 2: 21st October 2025, 9am - 4pm
- DAY 3: 25th November 2025, 9am - 4pm
- DAY 4: 16th December 2025, 9am - 4pm
- INVESTMENT: £5,000+VAT
Presented by Kevin Sinfield CBE
Few people embody resilience and leadership like Kevin Sinfield.
As a rugby league legend, he captained Leeds Rhinos to multiple championships and represented England at the highest level.
Beyond the pitch, he has inspired millions through his extraordinary fundraising efforts, raising over £11 million for motor neurone disease charities with endurance challenges that redefined what determination looks like.
Now, as co-founder of Be The Standard, Kevin brings that same spirit of discipline, teamwork, and purpose to the Leadership Mastery Series.
- Spaces for the 2025 Mastery Series are now full. Leave your details to enquire about a place in our 2026 series...
- Be the Standard Leadership Mastery Series
Enquire about a FUTURE place
Reserve your place now to learn...
- How to show up as the best version of yourself, with resilience and focus — from Kevin Sinfield CBE
- How to find practical answers to your everyday challenges in the interactive Business Surgery
- How to coach and build a championship-winning team, with Tracey Neville, Commonwealth Gold-winning coach
- How to communicate with confidence and authority, guided by BBC presenter Jacey Normand
- How to fuel sustained high performance through nutrition, with dietitian James Moran
- How to think differently and make bold decisions under pressure, with Chris Brindley (Britain’s Best Boss; Chair & NED; former MD, Metro Bank)
- How to create and maintain a high-performance culture, with Damian Hughes of the High Performance Podcast
- How to adopt a winning mindset that drives results, with former Liverpool legend Graeme Souness
- How to develop unshakeable self-belief and a champion’s mindset, with Johnny Nelson
- How to apply the 10 rules of life and business, shared by Barry Hearn, founder of Matchroom Sport
What?
Be the Standard Leadership Mastery Series
When?
4x days between Sept – Dec 2025
Where?
The Regency Club, 62-66 Deansgate, Manchester, M3 2EN
How much?
£5,000 + VAT, places limited
The experience: 4 days, 12 sessions, 4 months.
Be the best version of you, with
Kevin Sinfield CBE
- PLUS exclusive book signing
Find the answers to your everyday questions in the
Business Surgery
Coaching a winning team with Commonwealth gold winning coach
Tracey Neville
Communication for leadership with BBC presenter
Jacey Normand
Nutrition for High Performance with Dietitian
James Moran
Outside of the box thinking with Britain’s Best Boss
Chris Brindley MBE
Chair, Non-Executive Director and Executive Coach in sports and business, Former MD for Metro Bank
Building a high performance culture with the High Performance Podcast’s
Damian Hughes
- PLUS exclusive book signing
Find the answers to your everyday questions in the
Business Surgery
Self belief and a champion’s mindset with
Johnny Nelson
A winning mindset with former Liverpool legend
Graeme Souness
Find the answers to your everyday questions in the
Business Surgery
10 rules for life with Matchroom Sport founder
Barry Hearn
- PLUS exclusive book signing
What's in a Be the Standard Day?
Our guests for the day arrive, meet each other over a coffee and prepare for the day.
Selected by you for a tailored choice based on your preferences or dietary requirements.
The first of our day's speaker sessions, giving you direct access to a celebrated individual from the worlds of business and sport.
A chance for guests to digest the morning's activities.
Split into small groups led by a host. Share your business or life issues confidentially—what's discussed in these surgeries, stays there.
Also selected by you, served with fresh selection of energy juices. Full of nutrition and essential vitamins and proteins to give you a boost ready for the second half of the day.
Our second speaker of the day, again giving you direct access to the knowledge of the elite, often with an opportunity for one-on-one time with our speaker and a signed book.
Guests reflect amongst themselves on which elements of the day they can apply to make a positive impact on their lives.
IF YOU'RE THE SMARTEST PERSON IN THE ROOM,YOU NEED TO CHANGE ROOMS
Our Be the Standard rooms, in numbers…

